Listen to this content
GPS World has officially launched a redesigned website that introduces a range of new features aimed at improving the reader experience while also expanding advertising capabilities.
Several new features have been implemented to increase engagement.
Registered users can now create reading lists, allowing them to save articles and organize content into custom lists. They also can select the topics they are most interested in to generate a personalized content feed within their dashboard, ensuring they see the content they care about most. These topic selections also help drive additional content recommendations on article pages, further enhancing reader engagement. In addition, registered users can manage their newsletter and magazine subscriptions directly from their user dashboard.
One major new feature available to all users, regardless of registration status, is the ability to listen to articles. GPS World editors can generate audio using an AI-based text-to-speech platform, which places an audio widget directly on article pages so users can listen to content in full. The homepage also includes a section highlighting the most recent articles with audio, complete with a customizable message from the editors or advertisers.
The new features and improvements introduced with the redesign can be grouped into reader-focused and advertiser-focused enhancements.
Reader-focused features include:
- Listenable content
- Reading lists
- Personalized content feeds
- Subscription management
Advertiser-focused features include:
- New ad zones throughout the site
- Sellable audio messages for listenable content
- Ideal functionality for surveys, gated whitepapers, and other custom content
Registration on gpsworld.com is completely free and takes less than a minute. Current GPS World subscribers will have their customer information automatically connected to their GPS World website account.
For more information, visit gpsworld.com.
