Industry Battles Indoor Location Rules

Janice Partyka

The FCC will soon make a ruling on indoor location rules for 911 calls. If you worked in the location industry in the late 1990s, you may remember when the FCC ruled that wireless carriers would have to automatically locate a mobile phone that dialed 911 from the outdoors. From a seat on the E9-1-1 Institute’s board, a non-profit organization that supported Congress on 911 public safety issues, I watched the wireless carriers fight meaningful 911 location accuracy standards and monitoring.

With the large number of calls to 911 from the indoors today, the FCC is about to require carriers to automatically provide emergency dispatchers with indoor location information on calls. In the short term, the FCC is proposing indoor location that would provide sufficient information to identify a building, with more granular accuracy in the long term at the room or office suite level. In addition to horizontal locations, the FCC proposes adding vertical location, a critical metric for multi-storied buildings.

The comment period for the FCC’s proposal just ended and it is now up to the agency to act. During the comment period, carriers, public safety entities and vendors fought over accuracy rules and monitoring. NENA and APCO, leading public safety organizations, negotiated a consensus agreement on indoor location rules that many other prominent public safety agencies have decried as objectionable. It is surprising that NENA and APCO would sign on to such a watered-down version of the FCC proposal.

On a better note, indoor location for commercial applications is an industry bright spot. Hyper-location is king and is moving beyond retail to enterprise, personal asset tracking (please find my keys) and the connected home. “Over the past 12 months there has been a considerable change in deployments as companies have moved from a handful of deployments to getting into the hundreds and thousands of stores,” said Patrick Connolly of ABI Research.

In 2015, Connolly also expects to see camera analytics companies like Shoppertrak, Irisys and Brickstream have an increasing presence as they expand their offerings into BLE, Wi-Fi and in-store analytics. LED lights for location positioning within retail outlets and large public venues are on Connolly’s list for market growth in the coming year. The lights enable communication with the cameras on customers’ smartphones to determine their locations. Retailers can send information, redemptions, maps and services to customers via their mobile device at precise locations within the store.

I’d like to close the year with a “departure.” In Los Angeles, a proposed cemetery on the tony bluffs of Malibu would forego headstones, raised or flat, and depend on the grieved using GPS to find the burial spots of loved ones. A small disc on the plot would verify the coordinates. GPS as we didn’t imagine it.