New technology and wireless carrier openness now make real-time access to telephone location information available to the enterprise with no application required on the mobile device. Yes, that’s right: no application required! Cloud-based location, offered via direct connections to wireless operators, changes the playing field for enterprises to introduce instant operational efficiencies. Marrying location insight, privacy controls, and multi-modal communications through network application programming interfaces (APIs) provides enterprises with flexibility, cost savings, and time-to-market advantages. Whether delivering geo-targeted promotions, dispatching services, verifying worker activities, or performing other location-relevant actions, businesses now have cross-carrier access to location information for more than 85 percent of U.S. wireless subscribers — instantly!