5G, cellular’s next step, brings new positioning capabilities
February 21, 2018
This comment piqued my ears when heard over the coffee-break table at ION’s International Technical Meeting last month: […]
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This comment piqued my ears when heard over the coffee-break table at ION’s International Technical Meeting last month: […]
In what was 2015’s largest location-industry deal, three German luxury auto manufacturers completed the purchase of HERE. But that wasn’t the only recent acquisition as location-based services provider TeleCommunication Systems, or TCS, was bought by Comtech Telecommunication Corp. Both deals indicate the growing, and continued growth, of location services going forward into 2016.
It won’t be long until the January Consumer Electronics Show (CES) overwhelms us, so I want to ensure […]
Reasons Cited Include Privacy, Lack of Retail Support
Google Here, a proposed beacon-based location service operating within Google Maps, was reportedly cancelled due to a concern by Alphabet CEO Larry Page’s that it would be too invasive by the users of his mapping service. When the location industry has such a dominant player pull out of a nascent, and potentially lucrative, proximity service, does it mean that consumers will now have to wait for a full-scale rollout? Google will remain a major player with its Google Maps app, but where does it go from there?
Not everyone wants to be located. Consumers think they have the ability to turn off the tracking ability […]
Plus: Resurgence in indoor location-based marketing, ITS America annual meeting report
Autonomous vehicle technology has made industry-smart people pause and think what the consequences will be if cars and other platforms drive themselves. Will there be a huge increase in traffic when everyone decides to call their cars to grab a loaf of bread at a store? Many of these topics were discussed at the ITS America annual meeting held in Pittsburgh May 31-June 3. In other location news, there seems to be a resurgence in location-based marketing and indoor positioning conferences, leading one to believe that large retailers are finally taking notice.
By Janice Partyka The race for the automated vehicle is on. This time, it’s not about whether automotive […]
It has been an interesting month for developments in location. Nokia is looking for a buyer for HERE, […]
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