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TAG: Wireless LBS Insider

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Mapping Upheavals, Indoor Location Headway, FCC on LBS Privacy

June 19, 2012

Big changes. Apple finally ended its long time dependence on Google Maps. As part of its latest operating system upgrade to iOS 6, Apple is launching its own, home-grown mapping service. It is an impressive offering. In a very different move, Microsoft is replacing its own Bing maps in all Windows Phone devices. Nokia maps, previously Navteq, will replace Microsoft’s home-grown Bing Maps. Micello has a new indoor location trial that isn’t just indoor mapping. This month the FCC has something to say on the topic of privacy in LBS apps. ABI Research has high expectations for indoor location.


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New Offerings and Retarded Growth

June 13, 2012

NEW ORLEANS — CTIA was both about new offerings and the issues retarding industry growth. The hyper local mobile advertising contingency proclaimed 2012 as the year of its breakthrough. Indoor location companies hoped that 2012 would be their year. Although the car manufacturers didn’t exhibit, mobile apps for the connected vehicle were prominent. Mobile wallet and safety apps were hot. The connected home raised its hopeful head once again. Winning back consumers’ trust that their privacy would be safeguarded, including location information, was acknowledged as standing in the way of deeper, more personalized offerings. Carriers sounded alarms about running out of spectrum to support ballooning mobile data consumption.


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Google Enhances 3D Maps: Is It Enough To Keep Competitors at Bay?

June 12, 2012

Google’s recent announcement that it plans to enhance its 3D maps on the Android platform was seen as a preemptive strike against Apple, which is planning a similar announcement. In other recent news, some analysts and trade press are saying Verizon is paying way too much for Hughes Telematics. All of this is making for an interesting summer for the location industry.


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Indoor Positioning: Overhyped or Just What LBS Needs?

May 8, 2012

Because LBS Insider’s deadline is this week, CTIA coverage from New Orleans is not included in this month’s column. Janice Partyka, editor of GPS World’s Wireless Pulse, is covering CTIA in the Crescent City for the latest location-based services, M2M, and connected vehicle news. So instead of talking about CTIA (and why there aren’t many pure LBS players or sessions there anymore), this column examines the hype surrounding indoor positioning — is it LBS’ savior, or just another technology that may, or may not, pan out?


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Stonewalling, Mapping, Google, and Fines

April 18, 2012

After a long investigation, the FCC hit Google with a resoundingly soft penalty for stonewalling the FCC inquiry into its controversial street-mapping program. Google was picking up a payload of sensitive information from home wireless networks from 2007 through 2010. This included emails, passwords, and Internet usage history. The FCC declared that the data collection was technically legal because the information gathered was unencrypted. However, the FCC stated that, “for many months Google deliberately impeded and delayed the bureau’s investigation” and fined Google a paltry $25,000 for their behavior.


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Companies Look for Alternatives to Google Maps, but Location Giant Chugs Along…

April 10, 2012

The big news at the recent O’Reilly Where 2.0 and GPS-Wireless conferences, both located in the San Francisco Bay Area, may be continued industry fallout from Google’s decision to start charging higher volume users. Location-based services may have jumped the shark, as one Nokia executive said at GPS-Wireless, but such deals as Foursquare’s partnership with American Express can only help grow consumer awareness and drive mobile purchases. Indoor positioning and connected vehicles continued to be a hot topic at both Where 2.0 and GPS-Wireless. Yet, at least one executive at GPS-Wireless said that “the year of LBS has come and gone — and nobody noticed it.”


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Automakers Move Ahead on Mobile Connectivity

March 21, 2012

It wasn’t quite a call to arms, but Bill Ford, head of Ford Motor, called on the wireless community to work with car makers to avoid global gridlock and create a future of “urban mobility,” a network that will track vehicles and automatically instruct cars to change lanes, exit a road, or park. Vehicle connectivity was one of the major themes of the Mobile World Congress, held in February in Barcelona. For some of us, it brought up memories of the PATH automated highways project of the 1990s. You have likely seen photos of that prototype automated highway with platoons of driver-less vehicles riding on I-15 in southern California. The vision has changed, and we are headed towards autonomous, connected vehicles and away from the specialized, and prohibitively expensive, infrastructure that defined earlier efforts.


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Continued Growth of Connected Vehicle and M2M Highlighted at MWC

March 13, 2012

The Mobile World Congress in Barcelona is getting bigger every year — so much that it’s almost a mini CES that is hard to navigate and find companies, much less big location-based services news. While there were no big jaw-dropping mergers and acquisitions, big product roll-outs and partnerships, this conference will continue to be the main showcase for location companies wishing to establish a presence in Europe.


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