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TAG: Wireless LBS Insider

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More than Navigation: Who Cares Where Starbucks Is?

October 25, 2011

The location industry is evolving. In the near future we won’t be discussing navigation and mapping as a way of finding the nearest Starbucks. Contextual location driven advertising will start delivering solid revenues, as soon as the market becomes better organized. The value of location information will be magnified as it shifts to the cloud. Vehicle manufacturers will be creating their own rich contextual location information. Near field communication, NFC, with its seat between consumers and cash registers, will provide some of the most valuable location data. These are points all made at last week’s LocNav conference by The Where Business.


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FCC’s Future Location Requirements, Apple iPhone 4S

October 12, 2011

The FCC said that all wireless carriers, including voice-over-IP service and landline providers, are required to integrate GPS into phones by 2018 — and subsequently rushed to reverse, er, clarify itself. In other news, Apple rolled out the newest iPhone, and Intel bought Telmap, which has made inroads into the LBS market with its partnerships with carriers.


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In-Car Connectivity, Not a Smartphone on Wheels

September 20, 2011

The 2011 Frankfurt Motor Show is underway. The Ford Evos concept car is having its debut and overtakes the company’s Sync offering, with a high level of social networking and connectivity features. A departure from the Sync approach of vehicles as smartphones on wheels, this plug-in hybrid is designed to always be connected to the cloud. Some of the distractibility found in the Sync has been diminished. The driver’s “personal cloud” makes automatic adjustments to music, temperature, traffic checks, and navigation that reflect learned personal choices of the driver and her schedule. Hooking a car up to the cloud comes with significant risks. Moving from stand-alone isolated in-vehicle systems to the connected network world carries the threat of being hacked and exposed to viruses. iSec researchers demonstrated unlocking and starting a car by sending text messages to its alarm system. The problem, however, is much broader than having a car stolen.


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Is Google’s Acquisition of Motorola Mobility an Attempt to Control Location Biz?

September 13, 2011

Google is at it again. This time Motorola Mobility is on the buying block. What does this mean to the location-based services market? Another potential location platform market closed off? Some industry experts believe this is the case. In addition, Iridium and TeleNav are making LBS news with recent product launches and acquisitions.


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Microsoft Missteps Add to Privacy Jitters

August 17, 2011

Microsoft is contributing to the latest location privacy jitters. Missteps by Microsoft, Apple, and Google have the potential to dampen uptake of location solutions. Microsoft published the estimated locations of millions of laptops, cell phones, and other devices with Wi-Fi connections. The location database was assembled by Microsoft’s access to Windows phones and by vehicles that drive streets and record Wi-Fi signals accessible from public roads. The data were published on Microsoft’s Live.com website.


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Consumer Time on Mobile Apps Surpasses Time on Web

July 19, 2011

The world is spinning in a new direction. Consumers are spending more time on mobile apps than on the web. In June, mobile app use overtook both mobile and desktop web, as measured by apps analytic firm Flurry. Consumers spent an average of 81 minutes per day on mobile apps, and 74 minutes on the web. App use was measured on Apple’s iOS, Android, Blackberry, and J2ME platforms, and web use was measured on the open web, mobile web, and Facebook.


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Strategy Overhauls, Strong M2M, Privacy — and What More’s in Store

July 8, 2011

It’s July, which means big news is slow to come by—and it is the opportunity to examine what will drive the location-based services market for the rest of 2011…and beyond. So far, consolidation is continuing, with Nokia combining digital mapping giant Navteq into a single LBS unit. In addition, strong entries into the machine-to-machine market include Iridium, while AT&T seeks to increase market share. Privacy issues were a big topic in the first part of the 2011, but will they hamper market growth the rest of the year?


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LightSquared Prospects; FCC Chair Wants Interference Cleared, Hits Back at GPS

June 14, 2011

Concerns by government and the private sector about GPS interference from LightSquared’s proposed wholesale LTE service accelerates. Government experts just reported that interference with GPS occurred in high portions of LightSquared’s spectrum bands and little in the lower spectrum. The National Space-Based PNT Advisory Board’s tests showed that some GPS receivers lost signal strength while others were fully disabled by LightSquared’s signal. FCC Chairman Genachowski, under fire for granting LightSquared a conditional waiver, has reiterated that he will not permit LightSquared to begin commercial service without first resolving concerns about potential interference to GPS devices.


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